How to Launch a Product Online Smoothly

Launching your new products can be one of the most stressful but enjoyable tasks that you have to do in order to promote product awareness over the World Wide Web. In this article, I will share with you the 5 latest steps that you can take in order to ensure that your product launch will run smoothly and successfully.

1. Know your audience. The first thing that you need to do is to have a clear idea about the people that you are targeting. You need to determine their preferences, their needs and demands, their availability, their buying power, the things that they are looking for in a product, and the elements that can lure them to attend your product launching event. The more you know about these people, the better your chances of making this endeavor highly targeted and focused to their requirements.

2. Introduce an exciting, irresistible offer. The key to make your product launching interesting is to give your potential attendees something that they will appreciate. Aside from emphasizing the benefits that your product can offer, you may also launch some marketing gimmicks that can easily capture the attention of these people. You can offer them with free product samples or huge discounts.

3. Keep your potential clients informed. Send your opt-in list some enticing announcements about your product launch at least 2-3 weeks prior to the actual event. You may also advertise on your blog, website, relevant forums, and discussion boards so you can create that much needed anticipation. Ensure that you spill all the good things about this event so you can lure more people to attend.

4. Pick the best date, time, and venue. To maximize the number of your attendees, make sure that you pick the perfect time, date, and venue that are very convenient to your potential clients. If you are targeting those who have the usually 9am-5pm job, ensure that you launch your products on weekends in a place that can easily be accessed by these people.

5. Be willing to invest. Do not cut corners when launching your products. Remember, you will need all the attention you can get so increase the exposure of your offerings. Invest on getting the best venue, the best hosts, and the best equipments that can make this event truly memorable to all your attendees.


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Article Source: http://EzineArticles.com/?expert=Sean_R_Mize

Make Money Importing And Exporting As You Travel

By: Mike Collins

running an import agency is a great money maker and you can even do it from the comfort of your own home on a part time basis.

Obviously there are a few things you need to know before you can begin making money.

You must fully understand the role of an import agent so you can truly decide if it's what you would like to do.

An import agent acts as a go between, introducing foreign sellers and home based buyers to each other. They never get involved in the buying and selling of gods themselves, so there is no financial outlay or risk involved.

An import agent makes his money in the form of a commission from the seller based on the value of the order and can range from 2.5% to 15% but normally around the 10% mark and as this is based on the gross value of the order before handling and shipping costs are deducted the opportunity to make a sizable commission is there.

Identify the best markets to export from, this will enable you to discover the overseas exporters who are worth dealing with. Look to countries with a weak currency, this makes their exports cheaper and so more attractive to the importer. Look to places such as the Far East, Africa, Asia and Eastern Europe.

Seek out small to medium sized manufacturers who wish to export, but cannot afford to employ an overseas sales force.

Establish links in those countries where you may have friends or family, people who have a working knowledge of the language and the culture and also possibly business minded.

This will afford you your 'Unique Selling Point' needed to become a successful go between with exporters and importers who are not familiar with each others ways and customs.

Take time and choose the right products, don't assume because it is cheap in china that it will automatically sell like hot cakes in the USA.

Go for tried and tested products to begin with, such as, gifts, crafts, furniture and jewelry. Don't get involved with electrical items or toys because the standards in the country of origin may not be up to the same as the country you wish to sell in, and in certain instances you could possibly fall foul of the laws covering such standards.

Start building your contacts, attend International Fairs where you will find exporters who are eager to make contact with agents and importers.

Remember agents receive their commissions from the seller not the buyer so concentrate on manufacturers.

The bottom line with this business is, that once you have established a few solid contacts and manged to introduce sellers to buyers you should if you are running this as a serious business start to make sizable commissions.

This is only the start, repeat sales will follow and if you have done your homework properly then importers may even employ your services to source particular products from countries they haven't previously dealt with.

As with any business, treat it seriously and you can make a very good and interesting living from it, treat it as a toy and you wont.

Source : http://www.articlecompilation.com

Exporters

By: Authorweb

Now a day, export plays a vital role in the economic development of our country. Due to this small or large scale manufacturers started to export their products and services on a large scale. There may be direct exporter (person who exports directly his products or services) or indirect exporter (person who exports his products or services through recognized export houses).

Due to the existence of World Trade Organization, there exists free trade among the member countries as well as countries other than the member nations. However the exporter needs to obtain the necessary license from the respective authorities. In India, there are many industries who market their products and services in the international markets.

With the expansion of world’s economy, the importance of international trade is gaining much importance than earlier times. The greatest boost to our Indian economy is the import-export trade with China. However there exist many controls that restrict the exporters to market illegal materials.

Since trade deficit of India is high as compared to other developing nations so the government stress more attention on export in order to earn more foreign exchange. Due to this the government has simplify the trade formalities to promote free export.

Source : http://www.articlecompilation.com

Starbucks Screws Up

By: Drew020

Starbucks Screws Up

My wife Luci had a service experience the other day that took us both by surprise because it happened with a company that usually has excellent service standards: Starbucks.

Luci relates what happened: “Andrew was conducting an eBay training workshop locally so I went into our local Starbucks to buy a ‘coffee traveler' – one of those boxes of fresh drip coffee designed for long drives. I also wanted 8 muffins. They didn't have any on the display stand, but I did spot some unopened boxes of muffins, scones, etc waiting to be unpacked. Picking up two boxes of muffins I was abruptly stopped by the shift supervisor. She told me I couldn't have them because that was their stock for the week.

This response took me by surprise – “isn't the point to sell them?” I asked. In my mind, I was thinking, ‘wouldn't you rather sell them now than wait and HOPE you can sell them all later?' The response to my reasoning? She grunted and rolled her eyes at me. I did a double-take at this reaction – this was the supervisor! Isn't she supposed to be the model of friendliness and service to the other staff?! Anyway, clutching my ‘hard-earned' (and still frozen, I might add) muffins, I went to pay for them. Seeing as they were still frozen and there quite a few of them, I asked for another box of hot water to defrost them quickly. The supervisor (whose pride had obviously been wounded by my logical reasoning on the muffin front) instantly lost any remaining fragments of service ability. She said she'd never been asked that before and would have to charge me for the box!

She went out the back to find out how much to charge me. By this time I had already been waiting for five minutes. Two people behind me were served while I waited – both of them received a warm smile as they were each given their $3 cups of coffee. TEN MINUTES LATER – no kidding – the sour-faced supervisor came back and informed me they would charge me $5 for the box if I wanted the hot water.

By this point, I was fed up and just wanted to leave – I'd had plenty of time to work out that with the traveler box of coffee, the box was in fact free (it was the same price as the equivalent amount of coffee sold in cups). I dropped the issue of the extra box and instead asked for two Venti cups (the largest size) full of hot water.

Apparently that was an acceptable request, and I was granted 4 cups. She gave me the hot water, each cup doubled up, in a four-cup tray, obviously not even considering that the cost of that amount of cups plus the tray probably amounted to more than the box would have been! I paid $45 for all these items, waited fifteen minutes, and the only smile or ‘thank you' I received was from the trainee who I discovered had been there just three days! Correct me if I'm wrong but, seeing as I'd spent $45 in the store, shouldn't I have been treated at LEAST as good as (if not better than) the people behind me who spent $3 apiece?”

The lesson from this should be obvious. The experience left a bitter taste in Luci's mouth (pardon the pun) and resulted in negative publicity for Starbucks because we told our family and friends (and now you) how she was treated there. The actions of that one employee colored our view of the company and we'll think twice before using that store again (bad news for them with what we spend!).

Customers are the lifeblood of your business. Treat (and view) each customer like they are your ONLY customer and they will respond in kind. They are giving you their hard-earned money - treat them like royalty and they will respond with loyalty and great referrals. Treat them like a ‘necessary nuisance' or a disturbance (as Luci was treated) and you will watch your business's lifeblood slowly ebb away, one customer at a time.

Source : http://www.articlecompilation.com

Renegade eBay Strategy-- The Unexpected Gift

By: Drew020

Something happened last month that NEVER happens to me. I opened a package from an eBay order to discover that not only had the item been superbly packed with ample bubble wrap to protect the contents, but there were a bag of M&M's sitting on the top of the bubble wrap. I whipped out my camera so you could see what I saw. Here it is:

The gift was so unexpected that it caught me off guard. I teach this stuff, and it still caught me off guard. Why? Because it never happens! Think about it. When was the last time you received a package that contained a special gift, something special that you didn't order and were not expecting? I'm confident that most if not all readers will have to think long and hard about that one.

Anyway, I was so taken aback that I later analyzed how I had felt when I opened the box. What surprised me was that even though I teach people to include a gift, when I opened this box, I had a grin from ear to ear, I had a smile on my face, and my opinion of the seller skyrocketed. I thought to myself, ‘what a kind and thoughtful gesture, this company obviously values my business.' That reaction I just described should make you think very carefully.

If a simple gift like a bag of M&M's could elicit such a powerful response from ME, when I TEACH this approach, how much more effective it must be when directed towards ‘normal' buyers.

This begs the question, what are YOU doing for your customers that's unexpected? Do you send out a free gift with every order?

What kinds of things can you sell if M&M's aren't appropriate?

Magnets, pens, keychains, calendars, mousemats, and cookies are all good options. Some of those items can even be branded with your businesses details, to further promote your products or services long after the sale.

I know of one seller of movie DVD's on eBay who includes a free bag of microwaveable popcorn with every order, without letting customers know. The gift is completely unexpected.

Would YOU order again from such a seller? Of course you would!

Most people are short-sighted to only look at the up-front cost of buying items like this. If only they realized the lifetime value of each customer that results from using gifts with orders.

“Renegade eBay sellers use free gifts to provide an outstanding customer experience.”

Like I said before, because no one does it, it's a HUGE deal for customers. They feel special, valued. They're FAR more likely to order from you again, and they're FAR more likely to be a loyal customer. An experience like this sticks with the customer, they remember. It's sad that what we've reviewed here is a ‘renegade' (unconventional) strategy. It shouldn't be.

Source : http://www.articlecompilation.com

How Much Money Are You Losing?

By: Drew020

So, I was just looking at my financial statements for this last moth in an eBay business I have. What I saw was a thing a beauty.

First, I'll say that this particular eBay business has 4 income streams built within it: (1) sales from eBay, (2) backend sales of a high priced info product to current customers. (3) joint venture deals. And (4) affiliate sales through my email list to past customers. It's the last one that I notice a change on.

The first two income streams make up the bulk of my business. Backend sales to current customers made up over 40% of my income until now.

Affiliate sales to my email list have done something fantastic! I believe it has hit a critical mass. What the heck does that man? Well, it has hit a point that i make more in a week pitching other people's products then i do selling my front as end products!

Since day one in this internet business world I have heard, “ the money is in the list”. I trusted that wisdom and followed it from the start, but until recently it was still mostly theory! Sure, i get the majority of my backend sales through sending offers though my email list, but now the affiliate aspect of business has caught up.

I now make over 75% of my income, in this one business, solely from my email list! In case it isn't obvious, here is what that means; If you dont add your eBay customer names and email to an autoresponder system you could be LOSING OVER 75% of your potential income.

So each week I add several more emails to my autorespoder series. To date I have over 80 emails that go out to my customer that comes int my autoresponder series.

when I am looking around for something to pitch in my emails, the first place I go is Clickbank. I then go Promote Products, then Marketplace. I then search of products within the categories that closely match my products. Nearly all the products I find on Clickbank have tools for affiliate like prewritten emails that you can send out to your list All you have to do is add your name and affiliate link, which they simply give you. You add that email to your autoresponder list and away to go.

Source : http://www.articlecompilation.com